Iouri Podladtchikov (*1988 Russia / Switzerland) is a Russian-Swiss snowboarder who starts very successful in the halfpipe. He celebrated his greatest success with Olympic gold in 2014 and the world championship title in 2013. The halfpipe champion was the first to land the Cab Double Cork 1440 and called it the "YOLO Flip". With a butter-soft and gentle style, the Swiss snowboarder has brought "grace" to snowboarding.
More than ten years ago he began to work intensively on his second passion, photography. Among the numerous images that constitute his now multifaceted oeuvre are black and white polaroids, which express the fragile beauty of everyday life. Podladtchikov has already published two books. His latest publication "True Love Is Hard To Find" by Simonett & Baer shows a selection of Polaroid photographs that take us into the world of Iouri Podladtchikov: Still life, studio, art, women, friends, erotic, party, family, snowboard. The book will also be available in the Art Space