Albert Watson

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ROIDS! marks two world premiers; not only the gigantic Polaroid prints, but also an amazing selection of never before made available photographs will be on view for the first time ever!

With the 'ROIDS! project, Albert Watson - who has been recently awarded an Order of the British Empire by Queen Elizabeth II for his lifetime contribution to and achievements in photography - became interested in scanning his Polaroids at a massive resolution. This creates an effect as if you would observe them under a microscope, which shows all their beauty along with all their flaws. Watson is creating a fascinating combination of old technology in the new digital world. By blewing the scan of the Polaroids up to almost 2.5 meters (96 inches), Watson makes their attraction physically perceptible.